Selected case studies

Recent Work

A curated view of product strategy, AI-enabled workflow design, enterprise decision systems, and visual craft across complex tools.

From Multi-Day Modeling to Decision-Ready Scenarios in Under an Hour

What I did: Led UX across PepsiCo and Google Cloud, translating complex modeling into a trusted enterprise workflow.
What changed: Cut modeling per location from roughly three days to under one hour; shipped to production.
What this proves: I bridge technical complexity, domain expertise, and cross-company alignment.

What I did: Identified the opportunity, shaped the product, and designed and built the AI-assisted POC.
What changed: Cut a 2–3 week process to under 15 minutes and secured funding for global rollout.
What this proves: Zero-to-one AI product leadership that balances speed, governance, and human control.

What I did: Led UX strategy and the POC, turning an executive prompt into an explainable decision product.
What changed: In three weeks, validated the thesis, built the prototype, and prioritized the roadmap.
What this proves: I use prototyping and research to turn ambiguity into defensible product direction.

What I did: Led a two-week redesign of hierarchy, navigation, controls, and data surfaces.
What changed: Brought a dense agency concept into the clearer CTX system without changing the core workflow.
What this proves: Visual judgment and product-system consistency under real delivery constraints.

Additional work

Supporting projects that show workflow design, analytics UX, ecommerce clarity, and how I use prototyping to ship polished work.

Led UX for a released order engine connecting intake, validation, tracking, and SAP confirmation.

Helped analysts interpret complex forecast outputs with less dependency.

Shows how I use prototyping and AI-assisted development to ship.

Improved ecommerce browsing clarity, trust signals, and checkout momentum.