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Public case study preview · Enterprise analytics redesign

From a dense agency concept to a coherent CTX product experience.

I led a focused redesign of Cost Compass, improving hierarchy, navigation, controls, and data presentation while preserving the underlying workflow and aligning the product with the broader CTX suite.

RoleRedesign lead + design partner
Timeline2 weeks
ProductCost Compass, CTX suite
Reference systemScoping Pro scenario modeling

The product had strong functional coverage, but the interface obscured what mattered.

The agency direction was dense, heavily branded, and disconnected from the cleaner product language emerging across the CTX suite.

Page-level and local navigation were difficult to distinguish, every element competed for attention, and controls and analytical content arrived without a clear reading path.

I set a clearer visual direction without reopening the entire product model.

I led the two-week redesign in partnership with the consulting-group designer, using Scoping Pro as the reference point for a quieter, more product-led CTX experience.

The scope required deliberate restraint: preserve the benchmarking workflow, clarify the hierarchy, and create patterns future Cost Compass pages could follow.

Reduce noise—not analytical depth.

  • Clarify navigation ownership. Make page-level structure visually distinct so users understand which controls govern the entire experience.
  • Create a deliberate reading path. Reorder the page from module context to setup to insight, guiding attention toward the benchmarking decision.
  • Use one connected visual system. Simplify competing controls, lighten borders and color, and align Cost Compass with established CTX patterns.

Cost Compass began to read as part of a product suite—not a one-off concept.

The redesign created clearer hierarchy, calmer data surfaces, stronger navigation, and a reusable direction for future pages while keeping the underlying workflow intact.

2 weeks → a clearer suite direction

The redesign gave stakeholders a more coherent path forward for Cost Compass and established a stronger visual foundation for future CTX pages. This case study demonstrates design direction and system alignment; it does not claim measured adoption or production impact.

Visual and systems judgment under real delivery constraints.

  • Auditing a dense enterprise analytics experience
  • Separating structural UX problems from visual-design problems
  • Making deliberate tradeoffs inside a two-week window
  • Improving suite consistency without unnecessarily reopening the workflow
  • Creating a reusable visual direction for future product pages

The complete case study is protected because it contains proprietary workflows and interface details. Use the unlock panel above to view the full experience.

Work About Resume

Visual design / Enterprise UX / CTX suite alignment

Cost Compass Visual Redesign

Redesigning a dense agency-led analytics concept into a cleaner CTX product experience aligned to Scoping Pro.

Role

Redesign lead and consulting-group design partner

Timeline

2 weeks

Product

Cost Compass, CTX suite

Reference system

Scoping Pro scenario modeling

My design position

Dense analytics should reveal the next decision through hierarchy—not ask users to interpret every signal at once.

Outcome Snapshot

The story, compressed.

Problem

The agency direction was not landing with users or stakeholders.

The screen felt dense, heavily branded, and disconnected from the cleaner CTX suite direction.

My move

I redesigned the page around Scoping Pro's cleaner CTX language.

I partnered with the consulting designer while using the existing Scenario Modeling product as the visual reference point.

Tradeoff

Improved hierarchy and suite alignment without reopening the full product model.

The work focused on visual direction, navigation clarity, and density reduction inside a two-week window.

Outcome

Improved visual direction and a stronger pattern for future pages.

Cost Compass moved closer to a product-led CTX experience instead of feeling like a separate agency concept.

Before And After

From a dense agency concept to a cleaner CTX-aligned analytics workspace.

Original Drag to compare Redesign
Redesigned Cost Compass Move Transport screen with a cleaner CTX-aligned workspace Original Cost Compass Move Transport screen with a dense agency-led hierarchy

What Was Not Working

Strong functional coverage, but too much friction in the visual system.

  1. Tabs felt local, not page-level.

    Why it mattered: users could not easily tell which navigation controlled the full page versus one section.

  2. Everything competed for attention.

    Why it mattered: the page needed to guide users toward the benchmarking insight, not ask them to prioritize the interface themselves.

  3. Controls and data arrived too quickly.

    Why it mattered: a dense analytics tool needs deliberate spacing so users can scan, compare, and act with confidence.

  4. It felt separate from the CTX suite.

    Why it mattered: stakeholders wanted Cost Compass to align to Scoping Pro and the cleaner UI direction emerging across CTX.

Design Direction

I used Scoping Pro as the north star for a quieter, more product-led CTX interface.

Principle 01

Make the active module and page state obvious.

Principle 02

Reduce visual noise so users can focus on benchmarking data.

Principle 03

Align Cost Compass to the cleaner UI language emerging across CTX.

Visual Craft Moves

The redesign focused on hierarchy, restraint, and suite consistency.

  • Header and navigation

    Removed the heavy branded frame and made Move - Transport feel like a true product module.

  • Page flow

    Reordered the screen from module context to setup to insight, creating a calmer reading path.

  • Controls

    Reduced competing button and tab styles so filters felt like one connected system.

  • Data surfaces

    Used lighter borders, spacing, and restrained color so the matrix and map could carry the page.

Tradeoffs

The redesign had to improve trust without reopening the product model.

  • Preserve the workflow.

    I kept the benchmarking flow intact so the team could improve visual direction within the two-week window.

  • Prioritize suite alignment.

    Scoping Pro became the reference point, which helped Cost Compass feel like part of CTX instead of a one-off tool.

  • Reduce noise, not data.

    The page stayed analytically dense, but the visual system made scanning and comparison easier.

Impact And Reflection

Impact

The redesign improved the visual direction of Cost Compass and aligned it to the cleaner, newer UI look within the CTX suite.

It gave stakeholders a clearer path forward for the product experience and created a stronger foundation for future Cost Compass pages to follow.

Reflection

Visual design was not just polish here. It changed how understandable and credible the product felt.

The biggest lesson was that navigation and page structure have to reinforce each other. If tabs look attached to one section, users will not trust that they control the whole page. By simplifying the structure and aligning the design to Scoping Pro, Cost Compass became easier to read as one connected CTX workflow.

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