ROLE
Primary UX Designer
DURATION
May 2025 - Current
TOOL
Figma Make, Figma Design
TEAM
Product Manager, UX Designers, Engineers, Stakeholders
Product demo
How can we eliminate manual order submission methods (email, fax, PDF) that prevent automation and create tracking nightmares?
Currently food vendors can email, call, even fax orders to PepsiCo for large orders of products.
This dated process severely limits automation, creates tracking issues, and requires constant manual intervention.
With a complex system, short timeline, and lots of constraints, this was a high-tension project that needed a modern solution.
33%
of all orders are manually submitted
43%
of orders need some sort of manual user intervention
50%
of Frito-Lay orders are manually submitted
The core problem wasn't just the manual methods—it was the lack of a centralized system.
A web-based solution could standardize order submission, enable real-time tracking, and facilitate communication between all stakeholders.
A web application for submitting and managing orders that enables automation, provides real-time tracking, and improves communication between plants and sales representatives.
The solution standardizes order submission while maintaining flexibility for different customer needs.
Key benefits:
A comprehensive screen for viewing all orders and their current statuses in one centralized location.
Users can navigate through orders with powerful filters to personalize their views, making it easy to find specific orders, track progress, and manage workflows efficiently.
A centralized hub for managing all order modifications in one place.
Users can view all modification requests, track their status, and create new requests seamlessly—providing complete visibility and control over order changes throughout the process.
A streamlined workflow for creating orders directly within the tool when needed.
This feature eliminates the need for external order submission methods, allowing users to input order information directly into the system with a structured, standardized format that ensures accuracy and consistency.
Jan 28, 2026 — Released PEP Order Engine v1.0 for PFNA FSV customers, modernizing the order processing experience.
Impact:
My UX contribution:
The complexity of the existing order system and the short timeline created significant pressure.
Balancing the ideal user experience with technical constraints and business requirements required constant negotiation and prioritization.
Working with multiple stakeholder groups with different priorities and needs required careful communication and alignment to ensure the solution addressed everyone's core concerns.
Designing for complex business problems made me realize how important it is to ask questions and have a holistic view of every change and requirement given.
When moving into new markets, learning how to balance when to customize to fit a requirement versus understanding if something already built can fit the requirement.
Learning how to balance engineering feasibility and when to advocate for the designs versus make changes based on engineering constraints.