Understand the system
Listen to users and partners, then connect their needs with business context, technical constraints, and the larger product opportunity.
Senior UX Designer — Enterprise AI & Complex Systems
I turn complex enterprise problems into clear, trusted products that teams can adopt and scale.
Senior UX designer specializing in enterprise AI, complex workflows, and user-tested product strategy.
Selected case studies
Work that shows how I think.
Four flagship projects selected for complex systems thinking, human-AI interaction design, working code prototypes, and measurable business impact.
Turning Fragmented Scenario Planning Into One Governed Workspace
Led UX with Google and PepsiCo across product strategy, information architecture, and a reusable planning workflow.
- My role
- Lead UX, IA, and product strategy
- Design challenge
- Complex systems thinking and stakeholder alignment
From User Pain to an AI Content Platform Teams Want to Pilot
Designed, built, and tested a proof-of-value prototype now being developed toward a proposed Canada pilot.
- My role
- Identified the opportunity, defined the product, and built the working prototype
- Design challenge
- Turning a user-informed problem into a scalable enterprise product
Defining an AI Decision Product in Three Weeks
Turned an ambiguous executive opportunity into a functional decision-intelligence concept, product thesis, and roadmap.
- My role
- UX strategy and functional prototype lead
- Design challenge
- Ambiguity to product direction
Making a Dense Analytics Product Clear and Actionable
Reframed an agency-led analytics screen with clearer hierarchy, stronger suite alignment, and more confident interaction patterns.
- My role
- Redesign lead and consulting-group design partner
- Design challenge
- Visual judgment, tradeoffs, and suite alignment
How I create momentum
I create clarity while the path is still forming.
I bring users, partners, and technical teams together to understand complex problems, make possibilities tangible, and build evidence for a shared direction.
Make possibilities tangible
Turn early hypotheses into realistic prototypes that teams can discuss and users can meaningfully test.
Build shared conviction
Use research and product evidence to clarify tradeoffs, align teams, and move the strongest ideas toward investment and delivery.