Understand the system
Listen to users and partners, then connect their needs with business context, technical constraints, and the larger product opportunity.
Senior UX Designer — Enterprise AI & Complex Systems
I turn complex enterprise problems into clear, trusted products that teams can adopt and scale.
I work across product strategy, systems UX, and functional prototyping—aligning users, business leaders, and engineering around what should ship next.
Selected case studies
Work that shows how I think.
Projects selected for product judgment, visual clarity, working prototypes, and measurable momentum.
From Multi-Day Modeling to Decision-Ready Scenarios in Under an Hour
- What I did
- Led UX across PepsiCo and Google Cloud, translating complex modeling into a trusted enterprise workflow.
- What changed
- Cut modeling per location from roughly three days to under one hour; shipped to production.
- What this proves
- I bridge technical complexity, domain expertise, and cross-company alignment.
Turning a 2–3 Week Article Process Into a 15-Minute Governed Workflow
- What I did
- Identified the opportunity, shaped the product, and designed and built the AI-assisted POC.
- What changed
- Cut a 2–3 week process to under 15 minutes and secured funding for global rollout.
- What this proves
- Zero-to-one AI product leadership that balances speed, governance, and human control.
Turning an Ambiguous AI Opportunity Into a Testable Product Direction
- What I did
- Led UX strategy and the POC, turning an executive prompt into an explainable decision product.
- What changed
- In three weeks, validated the thesis, built the prototype, and prioritized the roadmap.
- What this proves
- I use prototyping and research to turn ambiguity into defensible product direction.
From a One-Off Analytics Concept to a Coherent Product Experience
- What I did
- Led a two-week redesign of hierarchy, navigation, controls, and data surfaces.
- What changed
- Brought a dense agency concept into the clearer CTX system without changing the core workflow.
- What this proves
- Visual judgment and product-system consistency under real delivery constraints.
How I create momentum
I create clarity while the path is still forming.
I bring users, partners, and technical teams together to understand complex problems, make possibilities tangible, and build evidence for a shared direction.
Make possibilities tangible
Turn early hypotheses into realistic prototypes that teams can discuss and users can meaningfully test.
Build shared conviction
Use research and product evidence to clarify tradeoffs, align teams, and move the strongest ideas toward investment and delivery.